This saying symbolizes the traditional-modern approach with which this winery operates today. Although the winery is most definitely a commercial and progressive enterprise, a meticulous eye is always still kept on the grapes, which are cultivated and handpicked in their vineyards. The geographic locations of the vineyards have been carefully chosen from the optimal vine-growing regions in the country - from Sde Boker in the south, to the Golan Heights in the north.